Disarming Designs Blog

Branding & Graphic Design Insights for Small Business

This is where I break down what actually makes branding work from strategy and brand identity design to real client case studies and the honest truths most designers won’t say. If you’re a small business owner who wants a brand that stands out, makes sense  and actually connects with your audience… you’re in the right place.

Her Fyte Club Brand Identity Apparel Design
By Disarming Designs August 24, 2026
Explore the strategic brand identity design for Her Fyte Club, a female-only gym built around strength, confidence and community. See the strategy, visual identity, brand system, apparel and marketing applications.
Assorted coffee cups with bold black and white lettering on a patterned background
By Disarming Designs June 3, 2026
Explore the strategic brand identity design behind ROSA Plant Café — combining café culture, botanical retail, packaging, illustration, and hospitality branding into one cohesive visual experience.
Orange text on dark green: “What is brand identity design (and why your business needs it)”
By Disarming Designs April 22, 2026
Understand brand identity design & its role in business success. Enhance your brand's recognition with our tailored packages.
Text on a dark green background:
By Disarming Designs March 24, 2026
Your branding isn’t working? It’s not your logo. Discover why inconsistency kills brands and how strategy creates a strong, recognisable identity.
Five flavored Unpacked snack bars stacked vertically against a dark green botanical background.
By Disarming Designs March 20, 2026
A strategic brand identity and packaging design case study for Unpacked focused on simplifying nutrition, building trust, and creating a clear, modern product brand.
IGNITE Powersports social media branding shown on mobile screen featuring motorcycle branding.
By Disarming Designs January 7, 2026
A full brand identity case study for IGNITE Powersports, showcasing strategy-led logo design, custom illustrations, typography, and a future-proof visual system.
Custom designed product packaging for Based origins with a bull logo with bright red colour palette.
By Disarming Designs July 17, 2025
Explore the brand identity design for Based Origins, a bold supplement brand. Disarming Designs crafted a modern, unapologetic look that breaks through the noise.
A box of playing cards featuring custom designed illustrations by disarming designs for spiritual AF
By Disarming Designs July 12, 2025
Discover how Disarming Designs created a bold, high-end brand identity design for Spiritual AF, a numerology and Pleiadian lightwork business blending nature, sacred geometry, and cheeky attitude.