IGNITE POWERSPORTS
Full Visual Identity Design
Logo Suite (Primary, Secondary, Icon Mark)
Custom Mechanical Illustrations
Website Icons
Custom Brand Patterns
Custom Apparel & Merch Designs
about this project
IGNITE Powersports needed a brand identity that matched the energy of the motorsport world - fast, fearless + built to perform. The goal was to create a bold, confident visual identity that stood out in a competitive space without sacrificing professionalism.
The final identity uses strong typography and sharp visual choices to reflect speed, power, and precision. Designed to work seamlessly across digital and physical touchpoints, IGNITE now shows up looking legit, cohesive, and ready to dominate.
Designed to feel fast, aggressive, and unapologetically bold — just like the powersports world it lives in. Strong typography and sharp visual choices ensure the brand hits hard, even at high speed.
Custom merchandise and apparel were designed as an extension of the IGNITE Powersports brand - bold, wearable, and built to stand out. From clothing to stickers, pins and beyond each piece was created to feel cohesive, high-impact + true to the brand’s high-energy identity.
These assets help IGNITE show up consistently beyond digital spaces, turning the brand into something people can wear, rep, and recognise instantly.
Want an in-depth look at the brand and my entire design process for IGNITE?
Check out the blog below