Unpacked Brand Identity Case Study
Turning confusion into clarity through strategic branding
+ packaging design.
The Problem: When “Healthy” Becomes Confusing
The health and nutrition space is crowded, not just with products, but with noise.
Brands overload their packaging with claims, buzzwords and complicated ingredient lists, all fighting for attention.
Instead of building trust, it creates confusion.
Unpacked came in with a clear mission - simplify nutrition and make ingredients easy to understand but their brand didn’t yet reflect that clarity.
They needed more than a logo.
They needed a visual system that could cut through the chaos and instantly communicate honesty, simplicity, and trust.
The Goal: Make Simple Feel Powerful
The objective wasn’t to compete by being louder.
It was to stand out by being clearer.
We needed to create a brand that:
- Simplifies complex information
- Builds trust at first glance
- Feels modern, clean, and approachable
- Works seamlessly across packaging and digital
Strategy: Designing for Clarity, Not Clutter
Instead of adding more, the approach focused on removing what wasn’t necessary.
Every design decision came back to one question:
“Does this make it easier to understand?”
If it made things harder to understand, it was gone. No exceptions.
This meant:
- Clear information hierarchy
- Intentional spacing and layout
- Letting the product and ingredients lead the design
Strategy: Designing for Clarity, Not Clutter
The visual direction was built around clarity and transparency.
Clean typography, structured layouts, and a restrained colour palette work together to create a system that feels calm, confident, and easy to navigate.
Each flavour is differentiated without overwhelming the design proving that simple doesn’t have to mean boring.
Packaging Design: Where Strategy Meets Reality
Packaging was the most important touchpoint.
This is where decisions had to be on point!
The system was designed to communicate key information instantly, while still feeling clean and approachable.
Instead of shouting for attention, it earns it through clarity.
The Solution: A Brand That Builds Trust at a Glance
The final identity transforms Unpacked into a brand that feels clear, honest, and easy to trust.
It removes the overwhelm and replaces it with confidence allowing customers to understand the product at a glance.
This isn’t just a visual upgrade.
It’s a shift in how the brand communicates.
The Outcome: Clarity That Cuts Through
Unpacked now shows up with a cohesive identity that works across every touchpoint from packaging to social media and marketing.
More importantly.....
it delivers on its promise:
making nutrition feel simple, accessible and easy to understand.
THE DISARMING DOWNLOAD
