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TURNING BLAND BRANDS INTO
bold threats

Brand Identity Designer for Small Businesses in Australia


MY WORK
STRATEGY RESEARCH POSITIONING STRATEGIC BRAND IDENTITY DESIGN LOGO DESIGN CUSTOM ILLUSTRATIONS FONT PAIRINGS PURPOSEFUL COLOUR PALETTES COMPETITOR RESEARCH

I’m Shalayne, a graphic designer.
I create bold, strategic branding that helps small businesses stand out, connect, and actually grow - not just look good.

Most small businesses don’t have a branding problem, what they have a clarity problem.

Their message is messy, their visuals don’t connect and everything feels a bit...........
thrown together.


That’s where I come in.

I help small businesses build strategic brand identities that are clear, consistent and designed to actually work, not just sit there looking pretty.

Every brand I create is backed by strategy, combining research, competitor analysis and a deep understanding of your target audience. This ensures your brand identity isn’t just visually strong, but built to connect and stand out in your industry.


From logo design and colour palettes to typography, brand marks and custom illustrations, I create cohesive visual identities that give your business a clear, confident presence. If you’re ready to stand out for the right reasons, let’s make it happen.


What I’m Here to Do for You


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Strategic logo design

Logos that do more than look good built as part of a strategic brand identity designed to be recognisable, memorable, and actually mean something.

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custom brand graphics

Custom graphics, icons and cheeky little extras to give your brand that extra personality punch. Because stock visuals are forgettable.

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Typography that speaks

Fonts aren’t just letters, they’re attitude in type form. I’ll choose or create typography that speaks your brand’s language fluently.

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Purposeful Colour Palettes

Colour palettes chosen with purpose, not guesswork designed to evoke emotion, build recognition, and make your brand instantly feel like you.

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brand identity systems

Brand identity systems that keep things consistent across every touchpoint from social media to packaging & everything in between.

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Brand Guidelines

A no-nonsense brand guideline that shows you exactly how to use your visuals with confidence. Consistency is what makes brands stick.

Selected Work

Real brands. Real strategy. Real results.


Her Fyte Club

Her Fyte Club needed a brand identity that could challenge the traditional look of combat sports while creating something made specifically for women.

The goal was to build a visual identity that felt strong, energetic and unapologetically feminine without falling into the usual clichés of pink fitness branding or overly masculine fight-gym aesthetics.

SEE PROJECT

Unpacked Protein Bars

Unpacked needed a brand identity that could break away from the boring, clinical packaging dominating the protein snack aisle, while proving its commitment to real ingredient transparency at every touchpoint. The goal was to build a visual identity that felt honest, warm and approachable without falling into the usual clichés of sterile supplement branding or over-processed, artificial-feeling health food packaging.

SEE PROJECT

IGNITE Powersports

IGNITE Powersports needed a brand identity that matched the energy of the motorsport world - fast, fearless and built to perform.
I created a bold, high-impact visual identity and logo design system that cuts through a competitive industry while staying sharp, professional and built for growth.

SEE PROJECT

Let's Get Social

Follow along for branding goodness, behind-the-scenes chaos + proof I actually do stuff.

Ready to build a brand that actually works?

If you’re done guessing and ready for a brand that’s built with strategy, clarity, and purpose — let’s make it happen.

Let's Talk