TURNING BLAND BRANDS INTO
bold threats

Brand Identity Designer for Small Businesses in Australia


MY WORK

I’m Shalayne, a graphic designer.
I create bold, strategic branding that helps small businesses stand out, connect, and actually grow - not just look good.

Most small businesses don’t have a branding problem, what they have a clarity problem.

Their message is messy, their visuals don’t connect and everything feels a bit...........
thrown together.


That’s where I come in.

I help small businesses build strategic brand identities that are clear, consistent and designed to actually work, not just sit there looking pretty.

Every brand I create is backed by strategy, combining research, competitor analysis and a deep understanding of your target audience. This ensures your brand identity isn’t just visually strong, but built to connect and stand out in your industry.


From logo design and colour palettes to typography, brand marks and custom illustrations, I create cohesive visual identities that give your business a clear, confident presence. If you’re ready to stand out for the right reasons, let’s make it happen.


What I’m Here to Do for You


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Strategic logo design

Logos that do more than look good built as part of a strategic brand identity designed to be recognisable, memorable, and actually mean something.

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custom brand graphics

Custom graphics, icons and cheeky little extras to give your brand that extra personality punch. Because stock visuals are forgettable.

Uppercase letter A and lowercase letter a in black font on a white background.

Typography that speaks

Fonts aren’t just letters, they’re attitude in type form. I’ll choose or create typography that speaks your brand’s language fluently.

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Purposeful Colour Palettes

Colour palettes chosen with purpose, not guesswork designed to evoke emotion, build recognition, and make your brand instantly feel like you.

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brand identity systems

Brand identity systems that keep things consistent across every touchpoint from social media to packaging & everything in between.

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Brand Guidelines

A no-nonsense brand guideline that shows you exactly how to use your visuals with confidence. Consistency is what makes brands stick.

Selected Work

Real brands. Real strategy. Real results.



IGNITE POWERSPORTS

IGNITE Powersports needed a brand identity that matched the energy of the motorsport world - fast, fearless and built to perform.
I created a bold, high-impact visual identity and logo design system that cuts through a competitive industry while staying sharp, professional, and built for growth.

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SPIRITUAL AF

Spiritual AF needed a brand identity that broke every cliché in the spiritual space, no beige, no basic.
I created a bold, expressive visual identity and social media design system that stands out hard in a saturated market, giving the brand a confident, unapologetic edge.

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Unpacked

Unpacked started with a powerful idea, simplify nutrition through transparency but they needed a brand identity and packaging design that proved it visually.
I created a clean, strategic visual identity that cuts through the noise of the health industry, turning confusion into clarity and building instant trust.

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Let's Get Social

Follow along for branding goodness, behind-the-scenes chaos + proof I actually do stuff.

Ready to build a brand that actually works?

If you’re done guessing and ready for a brand that’s built with strategy, clarity, and purpose — let’s make it happen.