4tf - 4 to the floor
Logo Suite (Primary, Secondary + Brandmark
Visual Direction + Concept Development
Animated Event Poster
Social Media + Merch Mockups
about this project
4 To The Floor is a community-driven techno event series built around one simple idea: creating a space where people feel confident showing up solo, dancing solo + and fully immersing themselves in the music.
The goal was to design a bold, recognisable logo that balanced high-energy nightlife culture with clarity, intention, and approachability. T
The final identity system provides 4TF with a strong visual foundation designed to grow alongside the brand. While the initial scope focused on logo design, the resulting system proves flexible enough to support motion, merchandise, social content, and future brand expansion.
The 4TF identity was designed with real-world strategy in mind. The green colour palette acts as a recognisable signal for safety, space and permission, while anchoring brand recognition directly to the 4 within the logo. This makes 4TF instantly identifiable across socials, signage and in-person events, allowing attendees to easily locate staff or organisers in busy, low-light environments. By avoiding overused neon palettes common in the techno scene, the brand cuts through visually while remaining confident, intentional and community-focused.
4TF now shows up as a clear, confident and recognisable brand built to last beyond a single event or moment in time. Every design decision was made to support longevity, ensuring the identity remains effective across digital platforms, physical environments and future event iterations. The system is flexible enough to evolve with different music styles and settings, while still maintaining a strong, consistent presence.
Whether experienced online, on promotional material, or inside the venue itself, 4TF is positioned to own its space with intention creating a recognisable signal for community, connection, and movement both on and off the dancefloor.
