SPIRITUAL AF

Brand Strategy + Positioning

Full Visual Identity Design

Logo Suite (Primary, Secondary, Icon Mark)

Custom Illustrations + Asset Design

Social Media Templates

Custom Brand Pattern

about this project

This one was for the modern mystic who loves their manifestation with a side of sarcasm. Spiritual AF’s branding was built to disrupt the dusty old wellness tropes and replace them with something edgy, bold, and unmistakably cool.

I built a visual identity that’s bold, modern, and a little rebellious — just like the founder. Think crystal energy, but make it punk rock.

For Spiritual AF, the brief was clear: no beige, no basic, no clichés. So I delivered a bold, mystical brand identity dripping in attitude. From logo to social templates, everything was crafted to help this unapologetic spiritual brand stand out in a sea of soft pastels.

An image of custom branding and colour palette for spiritual af
Custom Brand Design by Disarming Designs for Spiritual AF showing their logo and brand mark.
A mobile phone with social media mockup designs for Spiritual AF
A Woman stands in a forest wearing a white tshirt with a middle finger logo design on it
A mock up for Spiritual AF of a deck of playing cards with custom branding
two bottles sit on moss with custom branded labels on them saying spiritual af
A lit candle sits on moss with a custom branded label thats dark green with gold wording 'spritual af'