Brand Identity Design Projects

Her Fyte Club needed a brand identity as bold, confident and unapologetic as the female-only gym behind it. I built a strategic visual identity designed to challenge the clichés of women’s fitness branding and give HFC a distinctive presence built for strength, community and growth.

Unpacked came in with a powerful idea....to make nutrition simple and transparent but needed a brand that actually proved that visually to their consumers.

Strategic brand identity and logo design for a high-performance motorsports brand that needed everything from an eye catching logo to small recognisable website icons.

For Spiritual AF, the brief was clear: no beige, no basic, no clichés. So I delivered a bold, mystical brand identity dripping in attitude. From logo to social templates, everything was crafted to help this unapologetic spiritual brand stand out in a sea of soft pastels.

Strategic café and retail brand identity design for a modern plant and coffee space focused on community, lifestyle and creating a memorable customer experience.

4 To The Floor needed a bold, recognisable logo that reflected high-energy techno culture while creating a clear sense of space, safety, and community. The goal was to design a confident visual identity that stood out in a crowded scene and could grow with the brand long term.