lit NEON LIGHTS

Full Visual Identity Design

Custom Wordmark Logo

Packaging Design Concepts

Social Media Assets

Custom Brand Pattern

about this project

LIT is all about energy, hustle, and unapologetic self-expression so the branding had to come in hot. I built a visual identity that hits bold, modern and just a little bit cocky.

From loud colour pops to sharp typography + brand assets designed to demand attention, this brand is made to move fast and leave an impression.

LIT is a brand that owns the night. This identity channels neon energy, loud typography +high-impact visuals to every touchpoint giving their products a glow-up worth bragging about, just the way their audience likes it.

Neon lightning bolt logo for LIT brand in pink, green, and blue, designed as a bold brand identity mark.
Laptop displaying LIT brand website concept featuring neon typography and bold product marketing messaging.
Man holding branded signage with neon lightning bolt and tagline ‘The Glow That Hits Different’ for LIT brand.
Mobile phone mockup showing LIT brand social media profile and neon-themed Instagram post designs.
LIT packaging mockup featuring branded box with neon lightning bolt logo and bold typography.
Branded shopping bag design for LIT with neon logo and tagline ‘You’re About To Get Lit’ in bold typography.
A static Instagram post mockup for LIT reading ' The glow that hits different' with their logo design.

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Peep the Work 📸