lit

Full Visual Identity Design

Logo Suite (Primary, Secondary, Icon Mark)

Packaging Design

Social Media Assets

Custom Brand Patterns

Custom Stickers

about this project

LIT is all about energy, hustle, and unapologetic self-expression so the branding had to come in hot. I built a visual identity that hits bold, modern and just a little bit cocky.

From loud colour pops to sharp typography + brand assets designed to demand attention, this brand is made to move fast and leave an impression.

When Rosa Plant Café came knocking, they wanted a brand that stood out in a crowded market of beige cafes. I delivered a bold, personality-packed identity with leafy patterns, punchy type, and branding that turns heads (and fills cups).