BASED ORIGINS
Brand Voice Development
Full Visual Identity Design
Logo Suite (Primary, Secondary, Icon Mark)
Packaging Concepts - Wellness Industry
Social Media Assets + Templates
Campaign Launch Assets
about this project
Based Origins isn’t your average wellness brand so I was going to make sure it didnt look like one. I tore up the cliché playbook and built a visual identity dripping in attitude, earthy grit, and bold personality.
This one pushed me creatively, and the result? A brand that hits different, sticks in your head, and refuses to blend in an oversaturated market
A good brand doesn’t stop at a logo. It shows up boldly in every space it lives — from product shots to social media scrolls. This before-and-after proves how the right visuals can take something forgettable and turn it into something worth staring at. That’s the power of strategic, badass design.
Bold, grounded, and impossible to ignore, a visual identity that smashes the tired tropes of the wellness world + delivers something with real attitude. Raw, rebellious + one of a kind.
