TURNING BLAND BRANDS INTO
bold threats
Helping businesses ditch boring branding with Design that demands attention.
I’m Shalayne, a graphic designer rebelling against Boring ass branding. I'll turn your branding into bold, strategic + unmissable design.
I believe safe is boring + forgettable is a business killer.
I build brands with real attitude — the kind of bold, strategic design that turns heads, makes people stop scrolling, and forces your competition to step up their game.
If you’re after branding that makes people feel something (and makes your business impossible to ignore), you’re in the right place.
Here’s the thing — brands aren’t born memorable, they’re designed that way.
Every decision I make is backed by strategy, ensuring your brand is built to connect with the right people and leave a lasting impression.
Designing your logos, colour palettes, typography, brand marks + custom illustrations I will make your brand stand above the competition in looks and strategy.
What I’m Here to Do for You
Brand Strategy
This is where the magic starts. I’ll deep dive into your brand’s soul, sniff out what makes it different + build a plan that makes people actually give a damn.
Logo Design
Your logo isn’t just a pretty face — it’s the handshake, the first impression + the thing people remember. I craft logos with bite, not bark.
Typography
Fonts aren’t just letters, they’re attitude in type form. I’ll choose or create typography that speaks your brand’s language fluently.
Colour Palette
Colours that vibe with your brand’s energy and grab attention for all the right reasons. No bland beige energy here.
Brand Assets
Custom graphics, icons, and cheeky little extras to give your brand that extra personality punch. Because stock imagery is for the other guys.
Brand Guidelines
A no-nonsense rulebook for how your brand shows up everywhere once its in your hands. Consistency never looked so good.
ROSA PLANT CAFE
When Rosa Plant Café came knocking + wanted a brand that stood out in a crowded market of beige cafes. I delivered a bold, personality-packed identity with bold colours, punchy type and branding that turns heads and fills cups.
SPIRITUAL AF
For Spiritual AF, the brief was clear: no beige, no basic, no clichés. So I delivered a bold, mystical brand identity dripping in attitude. From logo to social templates, everything was crafted to help this unapologetic spiritual brand stand out in a sea of soft pastels.
BASED ORIGINS
Based Origins isn’t your average wellness brand so I was going to make sure it didnt look like one. I tore up the cliché playbook and built a visual identity dripping in attitude, earthy grit, and bold personality.
Let's Get Social
Follow along for branding goodness, behind-the-scenes chaos + proof I actually do stuff.
Stop blending in. Start standing out.
I’m here for the bold, the different, and the ones who refuse to settle for basic. If that’s you, let’s get this started.